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Name: Joielle, based in Boca Raton, Fla.
What it does: Joielle exclusively sells fine jewelry. The Joielle collection consists of fine jewelry pieces handcrafted by worldwide designers in sterling silver and 14k gold with gemstones and genuine pearls. Each piece is handmade, comes with a Lifetime Quality Guarantee and contains rhodium, which prevents tarnishing. Prices range from $15 to $250.
How long it's been around: Joielle, owned and run by Miguel Posternak and his two brothers, Martin and Daniel, launched officially in September 2001. It was the direct result of their vision of a business that would create high-quality, fashionable, affordable fine jewelry to be distributed exclusively through Independent Jewelry Consultants at home demonstrations. Joielle is an addition to Sixtar, one of the largest manufacturing companies of fine jewelry in North America, which was founded in 1949 by the Posternak family.

